An executive summary previews the fundamental aspects within your business plan. It is survey based, and it is written for nontechnical people who lack the time to read the entire document. The executive summary contains just enough information for a reader to get familiarized with the company’s objectives.
While the summary includes significant details of your plan, it should not bore the reader with trivial details of the plan. Save the analysis, charts, numbers, and glowing reviews for the report itself. This is the time to grab your reader’s attention, and let them know what it is you do, and why they should read the rest of your business plan.
The executive summary is also a valuable tool for you to determine which aspects of your company have the clearest selling points, and which aspects may require a bit more explanation. The process of clarifying the essence of your company down to a page forces you to think hard, decide what’s relevant, and discard things that aren’t necessary to the story line. By doing this, you develop a better vision of what your company is all about, and you become better at telling your story.
There is no set structure for an executive summary, but there are guidelines you must follow to ensure your business plan gets the attention it deserves. Think about your core strengths. Use bullet points to express your ideas, and make sure you always use concise language. The following bullet points are a suggested format for your executive summary. However, these are not set in stone, they are merely a suggestion.
- Company Structure
- Products or Services
- Marketing Target Market
- Competitive Environment
- Financial Projections
- Capital Requirements (If any)
- Mission Statement
- Keys to Success
It takes us between 3 – 5 days to complete an executive summary. Additionally, we offer free alterations should something change, or you choose a new objective.