- Begin with a statement of purpose. You should be able to explain your business in 25 words or less.
- Tell how your business will operate and why it will be successful. You should include a list of owners, management team and staff.
- Fill in the business details. Describe its product or services, the customers, the market and the competition. List the managers with their credentials.
- Supply three years of projected financial statements. Include income, profit and loss, and cash-flow projections.
- Provide supporting documents, such as references from creditors and potential clients and suppliers, evidence of insurance and the like.
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